Aerial view of a boreal forest landscape with scattered lakes, mountains and cloudy sky.

MediaMarktSaturn for the protection of endangered forests

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For the conservation of biodiversity and wilderness

Since 2024, MediaMarkt Saturn has been working with Wilderness International to support old-growth forest protection in Canada. As a partner of the YouTopia event – Germany’s largest sustainability livestream – the company has already saved 10,000 square metres of critically endangered wilderness in western Canada and raised awareness of nature conservation among thousands of viewers.

Let’s continue on this path together and permanently preserve even more unique wilderness – in the MediaMarktSaturn Forest.

Donations

have wilderness sponsors

m2 old-growth forest

protected for ever, thereby ensuring that

tonnes of CO2

remain permanently bound in the forest’s biomass

MediaMarktSaturn is Germany’s leading electronics retailer. Through its ‘BetterWay’ initiative, the company brings together a range of measures aimed at greater sustainability, such as energy-efficient products, repair services and the promotion of the circular economy. MediaMarktSaturn combines high-street retail with online offerings and mobile apps. The company is part of the MediaMarktSaturn Retail Group, which is majority-owned by CECONOMY AG.
At MediaMarktSaturn, we are committed to protecting the environment by conserving resources and reducing emissions. Our partnership with Wilderness International in 2024 has further underlined our commitment to more sustainable practices.
Ana Maria Jaime Salcedo Vice President of Sustainability at the MediaMarktSaturn Retail Group

Success through teamwork

MediaMarktSaturn × YouTopia
Here at Wilderness International, we have a grand vision: to protect the world’s last remaining true wilderness areas for ever!
To this end, we purchase ecologically valuable and critically endangered virgin forest areas through land registry entries, in order to protect them in a legally secure, permanent and transparent manner. These purchases are funded by your donations and safeguarded for the long term. 

Where our protection is needed

Rare coastal wolves, nimble otters and mysterious sundews in the forest bog – the temperate rainforest of Canada’s north-west coast is a wild treasure. And thanks to its effective commitment to wildlife conservation, MediaMarktSaturn is actively contributing to its long-term preservation.

Delve even deeper into the forest!

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Illustration of forest scene with two foxes, eagle, coniferous trees and rocks in green and white.

Nature conservation 🤝 Technology

Technology, innovation and environmental protection go hand in hand! Drones serve as tools for Wilderness International in the fields of research, conservation and ensuring maximum transparency. The foundation uses rapid assessments, LiDAR (laser scanning technology) and geodata analysis to map new protected areas and to document their CO2 sequestration capacity and biodiversity using eDNA.
Man in dark jacket operating drone over river with forested mountains in background.

Sagittarius with MediaMarkt Saturn in the Canadian wilderness

Convert donation amounts, protected forest area and offset CO2 directly into one another.
Currency
protects 1 m2
m2

kg CO2

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Transparency

Why old-growth forest protection with WI?
What particularly impressed MediaMarkt Saturn about Wilderness International was the transparent and specific use of donations: a €1 donation protects 1m2 of old-growth forest – forever. Donors receive a certificate showing the geographical coordinates and an aerial photograph of the protected area, as well as a tax-deductible donation receipt.

About Wilderness International

The foundation, which has offices in Peru, Canada and Germany, acquires wilderness areas in a legally secure manner and protects them for the long term. These acquisitions are funded by donations, which ensure the long-term protection of the areas and enable environmental education projects and research into carbon sequestration and biodiversity.
Find out more
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Frequently Asked Questions

  • Who is Wilderness International, and what does the organisation do?

    Wilderness International is a non-profit environmental organisation with a single goal: to protect the Earth’s last remaining unique forests and wilderness areas for ever. To this end, Wilderness International purchases plots of land through registration in the land register, thereby ensuring their legally secure and permanent protection. The land purchases are funded by donations towards so-called ‘wilderness sponsorships’. Wilderness sponsors receive a personalised certificate stating the exact geographical coordinates of the protected forest area.

    WI Germany and WI Canada were founded in 2008 by 25 people from six countries, representing 24 different professional fields and aged between 18 and 69. In 2019, the Peruvian organisation dedicated to protecting the tropical rainforest joined the initiative. Today, Wilderness International consists of three sister foundations: 

    In addition to the founding donors, Wilderness International Germany is supported by eight members of the Foundation Board, three members of the Executive Board, our operational team, many volunteers and countless donors, partners, sponsors and supporters. You can find out more on the “Wilderness International Germany” page.

    At Wilderness International Canada, alongside Tobias Hürten and Kai Andersch, Marco Lou, Tyler Bruce and Stephen Gabrysh also work directly on the ground to manage our partnerships, land acquisitions, expeditions and the protection of our forest areas. Volunteers, donors and supporters are also actively involved here. You can find out more under “Wilderness International Canada”.

    At Wilderness International Peru, the seven founders form the board of trustees. On the ground, the organisation’s president, Dr Chris Kirkby, works alongside a team of forest rangers and the rest of the operational team to oversee the protected areas, carry out research and biodiversity monitoring in the forests, the search for and purchase of new plots of land, and projects with local schools, communities and partners. You can find more information on the “Wilderness International Peru” page.

  • What can I do to protect the rainforest?

    There are many ways to protect the rainforest. For example, by making a donation to us, you can help protect a specific area of rainforest for ever. Or you can support our work to protect the rainforest in other ways. You can like and share our posts on social media, tell the people around you about the importance of environmental and rainforest conservation, or even set up your own fundraising campaigns. You could also organise a wilderness run at your school – or at the very least, tell the teaching staff about it and get the ball rolling. 

    In your day-to-day life, there are also a few things you can do to avoid harming the rainforest. For example, you can check where the products you buy at the supermarket come from. The main causes of rainforest loss are agriculture and livestock farming, and most of the products produced there are not consumed locally but are often shipped all over the world. This means that if you make a point of eating local and seasonal food and cutting down on your meat consumption, you can help prevent deforestation in the rainforest. If you’re looking for an exotic product, look out for Fairtrade and organic labels. 

    When buying timber, it’s also important to check where the trees come from. It’s best to see if you can get a second-hand item from within your family or at a charity shop. If you do need to buy something new, look out for the ‘Blue Angel’ label for recycled products and, where possible, buy locally sourced timber. It’s also important to buy furniture and products that are as durable as possible – ones that will last a lifetime and might even be passed down to future generations. You can find more tips on protecting forests in everyday life here.

  • What role does the temperate rainforest in Western Canada play?

    When you think of Canada, images of dense forests and untamed nature spring to mind. And with good reason: 70 per cent of the country consists of large natural areas. 34 per cent of Canada’s land area is covered by forest, 53 per cent of which is primeval forest. In total, Canada is home to 20 per cent of the world’s remaining wilderness areas, yet this pioneer’s dream of endless expanses is fading. 

    Everyone is aware of the value of – and the threats to – the Amazon rainforest. Yet hardly anyone speaks of British Columbia’s forgotten ecosystem: it is home to the world’s last large contiguous area of temperate rainforest. This primeval forest is a wonder of nature. It is home to wild coastal wolves, salmon-fishing bald eagles, mystical spirit bears, rare carnivorous sundews and gigantic primeval giants such as maple trees, Alaskan cedars, Douglas firs and giant thuja trees, which can reach ages of up to 2,000 years and heights of 100 metres. This makes the primeval forests of western Canada the most species-rich ecosystem in the Northern Hemisphere. Furthermore, the forests, primeval giants and forest bogs in our Canadian protected areas are absolute champions of CO2 storage and one of the most important ‘sinks’ in the Earth’s carbon cycle.

    And yet British Columbia, of all places, is one of the last jurisdictions in the world that continues to permit the large-scale felling of primeval giants aged between 600 and 1,800 years. Between 2003 and 2010, deforestation in British Columbia alone was responsible for higher annual CO2 emissions than the whole of Finland. The main causes are the timber industry, agriculture and infrastructure development.

  • How do you ensure the long-term protection of these areas?

    We protect the areas we have selected exclusively by purchasing them and registering them in the land register, in countries with a high degree of legal certainty. All three international foundations (Peru, Canada, Germany) are registered as owners in the land register. The forest areas we have purchased as foundations can no longer be bought from us, and we are also no longer permitted to sell them. 

    The foundation’s organisational structure prevents the rights to dispose of the property from resting with a single individual and ensures its long-term survival. You can find out more about the longevity of the foundation concept here. Our articles of association stipulate that the plots of land must be left undisturbed and may only be visited for research and documentation purposes. 

    In Canada: 

    Due to their remoteness and the fact that the area is undeveloped, our protected areas in Canada can only be reached at great financial, material and time-related expense, and not without risk. Furthermore, the high level of legal certainty in Canada ensures that damage to land results in severe penalties. The British Columbia Trespass Act explicitly prohibits trespassing on private land. Violations are prosecuted in court upon complaint, even if no damage has been caused. Furthermore, we visit and monitor the areas as part of regular research trips and have partnerships with local companies that support us. In Canada, we also benefit from the fact that property is held in very high regard for its cultural and historical value and is respected.

    In Peru:

    In Peru, we have Forest Guardians on the ground whose day-to-day duties include monitoring our protected areas and preventing unauthorised entry. By using drones, the Guardians can survey a larger area, and special sensors trigger an alarm instantly if, for example, a fire breaks out or the sound of chainsaws is detected. In addition, we work there with the organisation ‘Fauna Forever’, which also has a permanent presence on the ground and, as part of its research projects, patrols and monitors our areas.

    Furthermore, the Forest Guardians are in direct contact with the local population, promote our conservation objectives within the community, erect information signs and actively work on community projects – such as our current agroforestry project – to show the local population ways to benefit from the rainforest without clearing it. Should a conflict nevertheless arise, we report poachers and other individuals acting illegally to the local law enforcement agencies (such as the police, lawyers and authorities), and work closely with them.