On 17 November, influential German content creators, environmental experts and other guests from the worlds of media, politics, science and culture will come together in a six-hour livestream to champion a common cause: to protect as much rainforest as possible with Wilderness International!
The event will be streamed live from 4 pm from the Bauwerk Köln under the slogan “Kahlschlag gegen Kahlschlag” on YouTube and Twitch. The content creators will open a hairdressing salon and cut the hair of members of their communities in return for voluntary donations. The game show will be accompanied by engaging talks, as well as a variety of challenges and entertainment segments.
“We’re absolutely delighted to be this year’s YouTopia fundraising project and, through this campaign, to be able to help so many young people in particular understand the importance of the wilderness to us humans in such an entertaining way. The sheer energy and enthusiasm that all the creators, their communities and the campaign’s partners are bringing to this initiative is simply fantastic, and every single square metre of rainforest that is protected counts for all of us in the fight for a stable climate and biodiversity.”
The event is designed to appeal not only to those who are already committed to climate action, but also to those who have not yet engaged with the issue. So, alongside important content on environmental education, there’ll be plenty of fun and entertainment too!
“It’s incredible how many people are coming together once again under the YouTopia banner. The approach of ‘making a difference together’ is making an impact and shows that, together, we can bring about change. After all, ‘together rather than against each other’ is motivating and enables many people to identify with our causes. The important thing is that none of us is perfect, not even when it comes to sustainability. But we can all take important, small steps and, together, make a big difference. We need this positive approach more than ever before.”
